Naughz was born in 2019 in a garage in Olinda, when Marina Takahashi and Rafael Nogueira decided to make adult games with the quality the genre deserves. In 2024, Paraíso Particular earned 96% positive reviews; in 2025, Súcubo: Pacto Escarlate passed one million players. Today the studio has 22 people, a home in Old Recife and a public age and consent policy — and is preparing Noite Neon for 2027.